AMD and Nvidia GPU Prices Sadly Keep Rising in Europe

A 3DCenter survey on the state of graphics cards pricing for German and Austrian markets

A 3DCenter survey on the state of graphics cards pricing for German and Austrian markets paints a dim picture for Europe. On average, European buyers saw a 17% price increase in graphics cards throughout October, entering November with average prices rising 18% for AMD and 16% for Nvidia graphics cards. They’re now being sold, on average, at 201% higher pricing for AMD, and 188% higher for Nvidia compared to MSRP. However, the average values hide some fascinating details about which graphics cards drove the price increase. And while the price increase is currently regional, it could paint an emergence in pricing for other markets as well – including the U.S. 

Price action on the Austrian and German GPU markets

A history of pricing for AMD’s RX 6000 series and Nvidia’s RTX 3000 series. (Image credit: 3D Center)
Average price increase for AMD graphics cards for the month of October in Europe
Graphics Card RX 6600 RX 6600 XT RX 6700 XT RX 6800 RX 6800 XT RX 6900 XT
October Price Movement +5% +12% +45% +8% +6%
Final Price Above MSRP (from) +59% +63% +56% +159% +108% +40%
MSRP € 339 € 380 € 479 € 579 € 649 € 999

Price increases for AMD Radeon RX 6800 graphics cards were the biggest offenders in the red camp; their prices rose a staggering 49% above their early October levels until the month’s end. On Nvidia’s side, the GeForce RTX 3060 rose the most in the same period, with a 30% average price increase. The GeForce RTX 3090 also contributed in a big way, increasing 22% alongside them.

Average price increase for Nvidia graphics cards for the month of October in Europe
Graphics Card 3060 3060 Ti 3070 3070 Ti 3080 3080 Ti 3090
October Price Movement +30% +14% -8% +10% +3% +22%
Final Price Above MSRP (from) +112% +72% +85% +61% +95% +38% +74%
MSRP € 329 € 419 € 519 € 619 € 719 € 1199 € 1549